FOR SOUTH AFRICAN BRANDS
Get your brand in front of people who actually watch.
We run paid campaigns through South African creators. They make the videos, post them to their own audiences, and you only pay for the views that happen.
Traditional ads
You pay for placement. One ad, one angle. You pay whether it works or not. Costs climb as you scale.
Creator distribution
You pay for views that happened. Twenty creators, twenty angles. Posted to people who chose to follow them.
Same budget. More content, more angles, and you only pay for what gets watched.
How it works
Brief it
We build the brief with you. Message, rules, and the link every video carries.
We pick creators
Not everyone gets in. We vet the platform, then vet again per campaign.
Fund it
You pay the budget up front. Nothing goes live until it is funded.
We check every video
Each submission is reviewed against your brief. Does not match, does not get paid.
Pay per view
Views come straight from TikTok, Instagram and YouTube. Every number is in your dashboard.
See what your budget gets you.
Clipping campaigns are about volume and variety. Creators cut your existing long form content into short videos. Because no single video can earn more than the cap, your budget spreads across many creators and many different angles instead of one lucky video taking everything.
Estimates based on our standard rate of R15 per 1,000 views. Actual results depend on the brief, the content and the creators. We agree final numbers with you before anything goes live.
Estimated views
0
Your budget
R20,000
Goes to creators
R14,000
Clipped fee
R6,000
Max per video
R1,400
Your cost per 1,000 views
R21.44
Creators in your campaign: at least 10, typically 20 to 30
WHERE THE FEE GOES
What you are actually paying us for.
Thirty percent sounds like a lot until you see what sits underneath it. Running a campaign like this is a full time job, and it is the part we take off your hands.
Finding the creators
We recruit, vet and manage every creator on the platform. You never chase anyone.
Building the brief
We turn what you want into something creators can actually execute.
Reviewing every video
Every submission is checked against your brief before it counts. Rejected videos cost you nothing.
Verifying the views
Numbers come from the platforms directly. Unusual growth gets flagged and held.
Paying everyone
We handle every payout, every query and every dispute with creators.
One point of contact
Something goes wrong, you call us. Not twenty different creators.
The other seventy percent goes straight to the people making your content.
Pricing
Clipped takes 30 percent of the campaign budget. The rest goes to creators.
Clipping
from R5,000
- Cut from your existing long-form content
- High volume, many creators, many angles
- Every clip carries your call to action
UGC
from R15,000
- Original content, filmed with your product
- Creators cast to your requirements
- Fewer videos, higher value each
A R20,000 clipping campaign
Clipping campaigns start at R5,000. UGC campaigns start at R15,000.
No monthly fee, no setup fee, no minimum term. Unspent budget comes back to you.
Why one video cannot take your whole budget.
Every campaign has a maximum any single video can earn. Without it, one clip going viral early would eat the entire budget in a day and you would end up with one video and one angle.
Say the cap on a video is R300. A video that gets a million views still only earns its creator R300 on it. If they want to earn more, they have to post another video.
That's the point. The cap doesn't just protect your budget from one lucky viral hit — it keeps creators making content instead of coasting on it. More videos, more hooks, more accounts, more angles, all posted to audiences that already chose to follow them. That's real distribution. One ad in one place can't do that.
You see the cap before the campaign goes live, and you can change it.
Two ways to run a campaign
Clipping
R5,000
You have long form content. Creators cut it into short videos and post to their own audiences.
UGC
R15,000
You need original content. Creators film with your product, cast to your requirements.
What people run campaigns for
Whatever you're promoting, the mechanic stays the same: pay per 1,000 views, capped per video.
Long-form content
You've already got hours of it — podcasts, interviews, streams. Clipping turns it into dozens of short videos, posted across dozens of accounts, every one linking back to the original. Reach multiplies without your own account getting flagged for posting too often.
Music
Want your track showing up in more videos? Creators make content with your song and post it to their own audience, paid per 1,000 views like everything else. More videos using the track, more plays.
Brand awareness
Sometimes all you need is your logo in front of more people. Same mechanic — creators feature it, post it, get paid per 1,000 views, capped per video.
Frequently asked
TikTok, Instagram and YouTube Shorts.
Tell us what you are trying to promote.
Ready to pay for views instead of placement?
Tell us your budget. We will show you what it gets you before anything goes live.